Funding gap
Campaigns further from their goal receive more weight.
Transparent discovery
Ranking without pay-to-play.
Campaign order is designed to spread attention fairly while keeping relevant, active work visible.
Recent updates
Fresh activity helps donors find campaigns that communicate.
Daily rotation
A small deterministic rotation prevents permanent first-page ownership.
The complete rule
Campaigns are ordered by funding gap (50%), update recency (30%), and daily rotation (20%). Update recency is measured from the last update published to donors — not from the last time the page was edited — so a campaign rises by telling its supporters what happened, never by re-saving its own text.
No paid placement.No campaign can buy a higher position, and every donor can read the ordering rule.